I was recently interviewed by Sarah Smith of Channel 4 News for their Made In Britain feature which aired last night. Severn Delta came to her attention when she was living in Washington as C4's US correspondent and friends would send her packs of our Sarah Smith products.
The film is above. The section on Severn Delta is about 4 minutes in.
I have long been a vocal supporter of British manufacturing. When Severn Delta launched the Sarah Smith brand in 2005 many people were amazed that we were making it ourselves here in Somerset. "Surely that is all made in China these days?" people in stiff collars and pin striped suits would say to us at tedious corporate networking events. Don't be stupid would be my reply.
We could have easily subcontracted production of Sarah Smith off shore but then our liability would have been in a stock filled supply pipeline that stretched around the planet. Instead we make here in the UK and our liability is arguably in the obligation that we have to our employees under UK law. As I say in the film, I see nothing wrong with that and personally I have a problem with the concept of firms moving work off shore to places and factories where workers don't necessarily have the kind of rights that we here in the west take for granted and that generations of our forefathers fought for.
Because we manufacture here in Somerset we buy goods and services from other local companies contributing to the local economy. For instance we needed some drainage repaired in the factory yard recently so we hired a local company to make the repair, we hire local electricians, local engineering contractors, we use British transport companies to make our deliveries, and we employ 45 people who live, shop and spend their money here in Britain.
The tickle out effect of buying a British made product instead of one made over seas is enormous. Keep that in mind this Christmas and look at the back of the pack to see where things are made and try to buy more British made goods.