My Technical Director is a chemist and all round R&D dynamo.
We have a supplier base whose abilities we like to stretch.
We have a Brand which continues to grow rapidly. IP is an asset.
The first is a fully automated wet wipes production line. The second conjured a new cleaning formulation with Lemon Tea Tree & Thyme to Put on a bespoke fabric from the third to create a product to be sold as part of our Sarah Smith brand.
It goes on shelf in Waitrose this month replacing one of our slower selling lines.
Assets, competencies & Positive Churn.
Here endeth the lesson.