With around 150,000 visitos over 5 days it provides a great way to showcase the products but more importantly to hear what people REALLY think of the Brand.
I have learnt that THEY define your brand.
You think you do but you don't.
Once you send your Brand out into the world it acquires a momentum you cannot entirely control. So we have learnt to listen and reflect back what we hear.
We have trebled sales of Sarah Smith since 2006. Trust me. It works.