Posted by Clive Birnie at 14:17
Friday was another Severn Delta Red Letter Day. I signed the authorisation for a French Avocat to proceed with the registration of Deltalys S.A.R.L. a joint venture between Severn Delta and M. Philippe Pineau.
Deltalys will play a critical role in the development and supply of new products for Severn Delta amongst other things that I will not for the time being discuss here.
Along the way I appear to have registered myself to pay French National Insurance contributions despite not drawing or intending to draw a salary from Deltalys.
So it goes.
Posted by Clive Birnie at 10:09
A brief return to the office today after 3 days at the NEC touting our wares to Garden Centres and Pet Shops at GLEE.
A highlight included an excellent curry at the Masala Club in Balsall Common with Jake Stride from Senokian who commented that my posts were a little thin on the ground lately.
I will attend to this in due course after our trip to Lille to meet our man in France Philippe Pineau.
Up coming posts will of course be on familiar Positive Churn subjects, including one explaining why "Lean Manufacturing is Bollocks for Small Businesses".
This from Dennis this morning:
Ask for a view and be prepared to take what comes. Do it in public. See what passionate people think because they’re the game changers.
From Sunday to Monday we were at Autumn Fair at the NEC promoting our brands Sarah Smith, Black Kite, Harry Hound, Verdanté and Kate's Kitchen.
A variation on my usual "go where the people meet and talk to them" policy in that this time, it being a trade event, we were talking to potential customers as part of our "Grow a Long Tail" diversification drive.
Regular visitors will recall we met our public back in the summer an event that lead to my business partner, FD and Uber Geek, Martyn Shiner being outed as a pink apron wearing Turncoat Accountant.
No such apron wearing antics from Mr S this time but a very worthwhile few days. It is very encouraging when people who are high on your target list of prospective customers walk up to you stand and express positive interest.
Next event is Glee at the NEC 16-18 September.
These events are as much about building awareness as hard nosed selling and we will be doing more and more of these events in the next twelve months as we embark on a drive to make Sarah Smith et al "global microbrands".