Free Agent Central

Dennis Howlett recently asked me for my view of Free Agent Central the new financial management tool for freelancers in which he is involved.

My views on the importance of cash management for small businesses are well documented here at Positive Churn. If good cash control, and visibility is important for the Severn Deltas of this world (fyi. an SME in the £5-£10m T/O bracket with <50 employees) it is vital for VSBs, sole traders and freelancers. It is very often the thing that kills an otherwise promising business when neglected.

Too often I have come across small owner run ventures that have no idea of their cash position and no idea whether they are in the black or red until their accountant comes in at the end of the quarter (or even less frequently in some instances).

Similarly with TAX. If you lose sight of the likely liability you cannot plan and run the risk of having a large and unpalatable surprise from HMRC.

Free Agent Central offers a simple, versatile, and user friendly tool for Freelancers, Sole Traders and Small Limited companies that makes financial visibility something easily achieved and managed.

A cornerstone of the web 2.0 age is control. The ability to put yourself in the driving seat with a clear view of the road and the instruments and information that you need in your hands and at your fingertips.

This is a good example.

It is good to see small ventures being taken seriously as a potential customer base and provided with a simple, useful and usable application that will aid good financial management.

I have recommended the beta to all the Freelancers who work for us at Severn Delta.