The Three Month Rule

I could (and probably will) write more about the tyranny of the number three but for now let me give you the three month rule.

You will find yourself making decisions three months later than you could have and should have, but never the other way round.

We have found this time after time after time.

"Why didn't we do that three months ago!" Martyn (Shiner, the other 50% Shareholder, CFO/FD and Open Source Guru at SD) will exclaim.

"What other decisions should we make now rather than in three months time?" I'll ask in reply. But we have yet to break the rule.

I recall a quote from Jon Moulton: "Nobody has ever told me how they made a big change three months too early." See. Three months again.

I could list every instance in the 4 years of running Severn Delta, but I believe in brevity. So instead here is a Friday afternoon task (4.30 UK as I write): List now all the decisions / actions you could / should have taken / executed three months ago.

Now go bring the week to a decisive close. Make it happen.