Sunday, 20 May 2007

More on Market Research

I have a product that everyone insists will not work outside the UK.

I think it will.

So I gave a chap we know a car full of product and sent him to seek a cheap answer. Usual rules. No agencies. No budget. No more than five questions.

75 people took part.

75% said "yes, don't be silly of course it will work outside the UK."

The fortnightly orders from a Japanese lady in London to ship to her friends back home?

A coincidence.

Good Brands travel.

I think this one has legs.