Happy When It Rains

At Severn Delta we have a love/hate relationship with the weather.

Seasonality can be a tricky sales trigger for any business, but we don't so much have seasonality as weatherality.

You see, we are a British company with predominantly domestic demand, and in the UK we don't have seasons. We just have weather. And the type of weather that sends demand climbing is the kind that sets the heart sinking.

Precipitation triggers demand for one of our key lines. So when April this year proved a rain free zone we started to fret. Were we on the cusp of a long hot summer come early?

But since we turned the corner into May it has barely stopped raining. It is raining again as I write. Not going to help me stop the wet tent hanging in my garage from rotting but good for sales.

So the next time you get caught in the rain, and you see me smiling. I am not laughing at your expense.

Its good for business so I am Happy When It Rains.